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Tim Cook’s Leadership and Management Style: Building his Own Legacy at Apple
Introduction
In March 2015, Tim Cook (Cook), the CEO of technology giant, Apple Inc. (Apple), was named as the “world’s greatest leader” by Fortune magazine. Apple, a US-based company, designed, manufactured, and marketed mobile communication and media devices, personal computers, and portable digital music players, and sold a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Despite being regularly compared with the legendary founder CEO, Steve Jobs (Jobs), Cook had his own strengths. Since becoming the CEO, Cook had transformed himself from a soft-spoken operations manager to a high-profile leader at Apple... |
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